How to Create a Neuromarketing Strategy without the Expensive Tech
Neuromarketing experts emphasize the importance of tapping into the consumer's unconscious mind for valuable insights. Traditional market research methods focus on the conscious mind, but neuroscientists suggest that a significant portion of our experiences occur at a subconscious level. This highlights the limitations of relying solely on traditional tools, which only capture a small fraction of consumer behavior. But the tools to do this can be very expensive! So how can you do it cheaper?
Considering neuromarketing's potential, it raises questions about the effectiveness of strategies based on limited insights. While neuromarketing research is costly, some marketers question the necessity of such expenses given the current cost/benefit analysis. And I am one of those professionals!
Apart from all the research and complex procedures that take both time and money to conduct, neuromarketing also offers some simple, effective approaches that are proven to be very effective in whatever industry you are in. It's also possible you are already using some of these principles, but let’s take a quick overview of them from the neuromarketing perspective.
Emotions Over Logic
Even the savviest, the most rational consumers actually make pretty emotionally driven decisions. It is not necessary to know precisely what kind of emotion to appeal to; you can still surely achieve a huge impact on a customer if you emphasize the emotional over the rational benefits of a certain product, provide them the room to connect with your brand emotionally, and indirectly highlight the emotional value of your product/service. This doesn’t mean you shouldn’t emphasize the quality of your products, but you should also interpret what that quality means for your consumers emotionally.
Fear of Missing Out
By creating a sense of urgency through limited-time deals or short supply, your offer becomes irresistible even to those who may not have an immediate need for it. The fear of missing out typically outweighs the desire to acquire something, making it a powerful motivator for various shopper profiles to buy.
Audio Branding
Similar to images, music has the ability to communicate with us on a subconscious level, serving as a powerful tool for establishing brand recognition. An audio logo can serve as a bridge across different consumer generations, with its memorable melody lingering in the mind and evoking childhood memories that adults enjoy sharing with their children. It provides robust support for your overall brand strategy but also facilitates neurodiversity.
Social Proof
Humans are social creatures, and consumers are more inclined than ever to follow other consumers' opinions or experiences rather than any ad. Creating testimonials can be a powerful tool for driving attention to your brand in a very natural manner. The fact is, when people see the majority of others buy something, they tend to desire it even if they don't really need it.
The Decoy Effect
By offering an inferior product with higher pricing, you can make the target product look more attractive. Although this approach is risky, it is incredibly effective.
There are many more techniques you can do to implement psychology in your marketing efforts. In truth, this entire concept is easier when you actually put yourself in the considering and buying position. Without empathy, marketing doesn’t return rewards; instead, it ends up being a huge waste of time and money.
If you’re seeking to transform your marketing efforts that convert, contact us at tomera@tomera.uk or complete our online form with immediate response.
